I love my iPhone so much that I will likely never use any other type of phone until the day I die. This is almost a ridiculous thing to say, but at the moment, I just can’t see any way that any phone will ever come close to its cleverness, its usability and its clean, good looks.
Only the other day I downloaded ReelDirector, just for fun and I was amazed at what I could turn out in 25 mins (having never used video editing software before!). I could add photos and videos, apply various styles of fade in and fade out between scenes, fade background sounds in and out (or mute them), apply a song (or several of them) over it as a soundtrack, add text, pan and zoom on each photo/video, split and trim videos that I was adding, record sounds to add in, render the movie and compress it down, ready to upload direct to YouTube …… I mean – this all cost me €1.59!! I didn’t have to go near my laptop, it downloaded to my phone and I did all the work on my phone.
So, just when I thought I couldn’t get any more impressed, I watched some of the WWDC 2011 keynote lastnight (up until the iCloud bit, which I’d heard about elsewhere). I just can’t believe how clever these guys have been. Apple are a perfect case study in how to listen to your customers, involve them in making your product better, in innovating (not necessarily the technology, but in how it’s applied for every day benefit) and in applying joined-up, future-focused thinking across their whole range of products.
I would happily switch to using a Mac from now on if a) I had the money to buy one at home and b) was able to switch in work. So, I won’t be able to enjoy the benefits of OS X Lion any time soon, but by God, I can’t wait to update to IOS 5 on my iPhone!! CAN’T WAIT! [Tabbed browsing! Reader / Reading List! Split keyboard for thumb-typing! No need for a pc!! Quick launch camera! Edit your photos! Delta upgrades! Geo-linked reminders!!!!]
There’s way way way too much stuff I want to list that impressed me, so instead, I’ll just recommend you have a nosy at the links above and if you have extra time, view the video for demos too :-)
